The company changed hands once before Mike Rathle, John Addison, and Bill Sibley who would soon sell his part of the company to Mike and John took over ownership.
Large processed food companies had considerable latitude in their choice of suppliers since most ingredients were commoditylike and readily available from multiple sources. Azalea has dealt well with their uncertainty and is well aware of the risks at hand. Azalea might miss a lot of opportunities if they are not able to take advantage of this industry boom.
Food brokers also played a role in the food-service industry. This is useful in comparing their profitability to that of other companies in the industry.
Second, I would purchase a larger production facility so they can get an FDA certification that would enable them to produce not only seafood gumbo but also chicken gumbo and other products to expand their line. The increased advertising and demos will allow supermarkets to be exposed to your other products so that they can begin to place them on the shelves.
A jobber was usually a oneperson operation with company assets limited to a single refrigerated truck. Mike Rathle and John Addison had tended the boiling gallon pots of crawfish and shrimp since late afternoon. They should also hire quality control inspectors and implement strict quality standards.
Describe what made you think that this issue was most important. Same as the first issue, the facility and product expansion can be funded by banks, liquidation of certain assets, and personal investment. Azalea has to expand its production facilities in order to surmount production problems it faces inhibiting larger more profitable accounts.
Discuss short term and long term effects. After gumbo or other products were cooked in the steam kettle, the cooked product was transferred by a piston pump through a three-inch-diameter stainless-steel pipe to a horizontal paddle wheel agitator where shrimp and other ingredients were evenly distributed.
As for the bargaining power of buyers, they have a considerable amount of leverage since their purchases are in such large quantities, and the difficulty of Azalea to sell to individual customers allows buyers to have even more bargaining power.
They should move forward with the boil-in bag for all container sizes. Global food manufacturers had also begun to demand in-store marketing services from brokers in return for distributing their multiple brands.
Although the company can meet current product orders, they are still being limited by their current facilities with regards to accommodating huge volumes. Opportunities include product line expansion and better product placement in stores where it is already on shelves.
Brokers might also be asked to set up instore displays, discuss new products with store managers, and conduct in-store product sampling. When this happens, potential buyers may be disappointed and will have less faith in the company, resulting to less sales.
In some instances, large food companies were able to further improve their ability to negotiate with suppliers by their own production of some key ingredients.
Product placement in stores have a huge bearing on product sales. Azalea Seafood Gumbo Shoppe owns its production facility where it produces and packages all of its products.
The common external threat that I noticed was that they always had to battle with their competitors for premium shelf space. Many established families in Mobile took pride in some recipe for a seafood dish that had been handed down for generations.Azalea Seafood Gumbo Shoppe – Case Analysis Essay Sample.
Azalea Seafood Gumbo Shoppe is in a stage when development of a complex business strategy is needed because of insufficient use of production capabilities, need for a bigger market share and. AZALEA SEAFOOD GUMBO SHOPPE IN InAzalea Seafood Gumbo Shoppe’s seafood gumbo, crawfish etouffee, shrimp creole, and shrimp-and-crabmeat bisque were distributed to more than 1, supermarkets, 20 Sam’s Clubs, and approximately restaurants in.
Core Purpose Core Values The Azalea Seafood Gumbo Shoppe is a value-added, quality-driven producer committed to bring the best seafood taste to its customers 5. BHAG Vivid Description Growing our revenues to at least $10m within 5 years and becoming the most recognized brand of prepared Gumbo in all the southern states, to become an acquisition.
Introduction Azalea Seafood Gumbo Shoppe was established in Mobile, Alabama, in by Pat Lodds. The shop offered customers fresh snapper, grouper, flounder, and shrimp caught in Mobile Bay and the Gulf of Mexico, but Azalea differed from its rivals by also selling prepared seafood gumbo that could be taken home for dinner/5(1).
Azalea Seafood Gumbo Shoppe Introduction Found in approximately supermarkets and restaurants, Azalea Seafood and Gumbo Shoppe is among the largest producers of ready-to-eat gumbo with annual revenues in of more than $1 million. Azalea Seafood Gumbo Shoppe is in a stage when development of a complex business strategy is needed because of insufficient use of production capabilities, need for a bigger market share and financial results that cannot satisfy owners needs.Download